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NATO Geneva Convention 2010

Visit us at the Geneva Convention!  We will be attending this year's convention in Lake Geneva, Wisconsin.  You will find us at booth #39.  Find out more on the Geneva Convention at www.genevaconvention.com.

Sonic Equipment Company
Silver screen making return PDF Print E-mail
Written by Administrator   
Monday, 30 August 2010 16:33

The following article is from the Lamesa Press Reporter, August 25th, 2010 edition.  The Press Reporter is online at www.pressreporter.com.

 

Digital conversion underway at Movieland

By Regina Crutcher, Lamesa Press-Reporter

The old Hollywood phrase "on the Silver Screen" literally meant that movies were projected on a silver-colored screen in theaters.

But as technology improved, a silver screen wasn't a necessary component at a movie theater.

Movieland is again embracing the Silver Screen as the non-profit community-sponsored theater makes a change to digital.

"The movie companies are forcing theaters to make this change to digital.  They are already making more movies in 3-D and it looks like movies made on 35 millimeter film will disappear within the next five to seven years," said Mike Roy, Movieland Executive Director.

Movieland is closed through Sept. 1 while Sonic Equipment Company of Iola, Kan, installs new silver screens, digital computers and all the necessary digital equipment required to make Movieland an equal to Lubbock theaters.

"Lubbock has four digital screens, they will probably add more by the end of summer, but we'll have two here in Lamesa.  Anything you can see in Lubbock, we can show here as well,"  said Roy.

Adult ticket prices in Lubbock are $11.75 for regular movies after 6 p.m. while 3-D movies there are $13.75.

Movieland will have to raise ticket prices, but the cost for seeing a 2-D or 3-D movie at Lamesa is still an excellent bargain.

"Adult prices will be $6 and children 12 and under will be $5," said Friends of Movieland President Paul Wade.  "The matinee will be $4.  That's still a lot cheaper than going to Lubbock to see a movie."

Roy added that the moniker "Poor Boy Nite" will now be called "Matinee Nite" due to pressure from the movie studios.

"If we say it's 'Poor Boy Nite' the movie studios won't allow us to offer the top movies at that discounted rate, but if we call it 'Matinee Nite,' we can get away with that," Roy said.

Regular Matinee and "Matinee Nite" tickets will be $4 each.

All 3-D movies will be $2 more to pay for the glasses.

Last Updated ( Thursday, 02 September 2010 17:04 )
Read more...  [Silver screen making return]
 
Introducing the Ticket Receptacle! PDF Print E-mail
Written by Kasey Shay   
Monday, 16 August 2010 21:03

Introducing our newest available product, the Ticket Receptacle!  This receptacle has a unique design that will really add to your decor.  It features a customizable powder coated finish and an elastic cinch bag on the interior for easy removal of the ticket stubs.  Give us a call for further information.

Ticket_Receptacle       Ticket_Receptacle_3             
Last Updated ( Thursday, 02 September 2010 17:05 )
 
Sonic Equipment Company Signs 150th Digital Conversion PDF Print E-mail
Written by Administrator   
Wednesday, 02 June 2010 16:34

With the signing of the Palace Theatre in Vinton IA, Sonic Equipment Company is announcing that they have signed their 150th digital conversion to date.  Sonic has signed and installed systems across the United States as well as in Canada. Sonic’s Sales and Installation teams work together, and with their customers, to provide site surveys, comprehensive quotes and timely installations using a variety of equipment manufacturers to keep up with customer demands.

Sonic has signed and/or installed equipment in a total of 14 states in the US, and notably their first location in Canada, since late in the year 2008.  These locations range from Texas to Ohio, Florida to Minnesota, and from Kentucky to Tennessee.  Those that have signed on to have their digital equipment provided and installed by Sonic Equipment, ­­ have also signed Sonic’s customizable service contract to maintain and monitor their important investments.

“We were able to be aggressive with our sales and installation choices by preparing and training our staff for the digital rollout, before it arrived”, said Sarah Noah, Sales Manager at Sonic. “We also built solid relationships with the Digital equipment manufacturers and with the studio’s integrators”, add Noah. Sonic has prepared for this increase in business by continually adding to both their sales, and install teams. Sonic now has over a dozen fully-trained install and service technicians and a full team of knowledgeable sales people to help with everything needed for a digital conversion or a complete remodel. “Many theatres are making the choice to upgrade in other areas of the theatre operation while converting from the old 35mm to digital”, says Kaye Koonce, the newest member of the Sonic Sales Team. Kaye came to Sonic in April, having worked in the industry in Texas for the past several years.

“Sonic has always enjoyed the relationships it has with their long-time customers in the Midwest but would also like to congratulate some of their newest customers for making it through the process in converting to digital. “We have made new friends like Loyd and Linda Brigance and the Majestic Theatre in Greenville, Texas and Jim Lane at the Ideal and Avon theatres in Heber City, Utah. We thank you, and our 150th screen in the wonderful city of Vinton, IA, for choosing Sonic and look forward to serving you for many years”, said Eric Olson, Director of Operations at Sonic Equipment Company.

Sonic employs 30 people and service over 400 screens across the United States. For information about how to join Sonic or become a customer, visit them online at www.sonicequipment.com or call today.
Last Updated ( Thursday, 02 September 2010 17:06 )
 
B&B Theatres Selects GDC Servers for Digital Deployment PDF Print E-mail
Written by Administrator   
Wednesday, 09 June 2010 14:24
GDC Technology (“GDC”), a world leading digital cinema solution provider, is pleased to announce it has been selected by B&B Theatres for its digital cinema conversion program. B&B Theatres brings their 205 screens to the program and plans for a complete deployment over the next 24 months whereby Sonic Equipment Company will be providing the equipment, technical support, and installation services.
 
Founded in 1924, B&B Theatres is a family owned and operated company specializing in the operation of cinemas within medium sized cities in the Midwest. B&B Theatres is currently ranked as the 25th largest theatre company in the US and operates 200 screens throughout Florida, Kansas, Missouri, and Oklahoma. “I am pleased with our decision to use GDC servers as we move forward with the complete digital transformation of our company,” said Bob Bagby, president of B&B Theaters. “We have found the servers to be extremely reliable and look forward to installing this great product in all of our new digital installs.”
 
Since its founding in the early 1970’s, Kansas-based Sonic Equipment Company has been a cinema solution provider servicing customers across the Midwest from Ohio to Texas. In recent years, Sonic has become the choice integrator of digital cinema for many independent exhibitors, offering a full range of products and services that include equipment selection, system installation, maintenance packages as well as financing. “There was no hesitation when recommending that B&B Theatres utilize GDC cinema servers for the digital conversion of the entire B&B circuit,” said Steve Zimmerman, Sonic’s director of business management. “The quality of the product and continued support provided by GDC made this an easy choice to make.”
 
“Sonic’s digital cinema package offers great flexibility that really meets the business needs of independent theatre operators and we are happy to say that our partnership with Sonic has been delivering great results for exhibitors from day one,” said Dr. Man-Nang CHONG, founder and CEO of GDC Technology. “GDC is pleased to welcome B&B Theatres into our rapidly expanding family of GDC server users in the US. With more 3D releases coming out of Hollywood and customer demand for a high quality viewing experience, cinema operators are ready to embrace the digital wave. GDC and Sonic look forward to working with more theatre operators in the US to bring the best digital experience to their audiences.”
Last Updated ( Thursday, 02 September 2010 17:06 )